With the rise of the internet and social networks, this profession is in fashion and it is not something temporary. Companies need digital experts to help them build communication strategies and online presence. Are you looking for new job opportunities in online marketing? Here is an example of a digital marketing resume and tips for creating your own.
Example digital marketing resume
Working in digital marketing you will have to develop and promote the digital strategy of the brand. Knowledge about keywords, data analysis, social networks, affiliation, etc., are some of those required in this type of position. Technical and tool knowledge are necessary, but so is having a good dose of imagination and creativity. Usually you must generate new ideas to convey the message of the company, its products and services and persuade new customers. Curiosity is another important skill, necessary to try new things and keep up with the latest trends, which are constantly emerging in this field. You will have to work with other teams of the company, in coordination or forming multidisciplinary teams with computer scientists, salespeople, commercial team, legal department.
Today it is essential for companies to have experts in digital marketing. Even the smallest ones need at least one person to be in charge of their online presence and customer acquisition. In large companies you will surely focus on a specific area of digital marketing: affiliate marketing, data analysis, emailing, social networks, online advertising … If you work for a small company you will have the opportunity to do “a little of everything”.
Within the digital marketing area there are different positions: Online Marketing Technician, Community Manager, Trafficker, Digital Communication Specialist, Digital Marketing Manager, etc.
Marketing is a sector that is continually changing. According to studies published by McKinley Marketing Partners, 44% of managers say they cannot find qualified candidates. Therefore, you should be training constantly, whether officially or unofficially.
When including your formal education, limit yourself to putting the name of the degree, name of the university or academic center and years of beginning and graduation.
If, on the other hand, you do not have a relevant work history, you can add between 4 and 6 points in your academic titles explaining what you learned in them along with the most outstanding and relevant achievements for the job offer.
What companies value most is professional experience. This work is largely learned by doing and is constantly evolving with the advent of new tools. Therefore, professional experience to work in digital marketing often counts more than training.
Depending on the company you work for, its size and its sector of activity, your responsibilities and functions may vary. During your career, you will have to constantly adapt to different situations, different challenges, different companies. That is why, when writing your cv, it is important to detail each of your professional experiences. Mention the activity sector of the company and the different missions you were in charge of. Also, do not hesitate to put examples of projects that you have carried out with results, if it is not confidential, accompany them with figures. This will give more credibility to your application.
11/2019 – present Head of Digital Marketing, Grupo Global IXF, Madrid
Development of the B2B and B2C digital marketing strategy
Design and implementation of brand and product marketing campaigns (online and offline)
RRSS strategy, analysis and optimization
Creation and development of multichannel campaigns: PPC, email Management and analysis of the web
Coordination of a team of 3 people
02/2017 – 10/2019 Digital Marketing Specialist, Seres Media Agency, Madrid
Google Adwords campaign management
Social media management: Facebook, Instagram, Twitter and Youtube Management of email marketing campaigns
Analysis of results of SEM and SEO campaigns Communication with clients
10/2016 – 02/2017 Digital Marketing Intern, TU Digital Agency, Madrid
Community manager for the company’s internal social networks
Support in email marketing campaigns
Extraction and analysis of campaign results Keyword Analysis for SEO
Although technology and tools advance faster than formal training does, candidates with specific training in marketing or related studies are often preferred for digital marketing positions.
Include in your resume the higher degree you have achieved and all the specific complementary training related to marketing.
The courses that, although they have been short, have helped you get to know a new tool first-hand, are important. You can include them within the training section or add a different section to list all these non-regulated training courses.
2016 Executive Master in Digital Marketing, Analytics and UX, IEBS
2014 Degree in Advertising and Public Relations, Complutense University of Madrid
2018 Facebook Ads
2017 SEMrush SEO Toolkit Course
Some of the skills that as a professional in digital marketing you will master to a greater or lesser extent are usually: social networks, SEO, data analysis, data visualization, affiliation, content marketing …
Know the ones that are demanded for the position you aspire to by analyzing the job offer and if you have them, include them in your resume.
- Google analytics
Although in many positions you will do all work in Spanish, some companies prefer candidates who can defend themselves in English. It will be essential to understand the new tools and keep up to date with what is happening in the digital world.
If you aspire to a position in a multinational, it is probably essential to master the official language of the company on a global level, in order to be able to communicate with colleagues from other countries.
Even if the job offer you respond to does not expressly mention English proficiency, we recommend that you indicate your level on the CV.
- Native Spanish
- English – high level
Add a Cover Letter and Portfolio
A cover letter will be essential to further personalize your application and to be able to explain in more detail the moments of your career that you have not been able to expose in your curriculum vitae.
A marketing cover letter should follow the following points:
You should use an elegant cover letter, without being too flashy.
Use formal language without overusing formalities.
Explain clearly and briefly how you can contribute to their success.
Finish your cover letter by raising the idea of an in-person interview or conversation plus a simple, cordial, and formal goodbye.
If within the world of marketing you dedicate yourself to the creative part such as creating content for blogs or social networks, a portfolio with examples of your most outstanding pieces will be essential in your application.
Pro Tip: If you see that you get no response
In a CV, the form matters as much as the content. When you write yours, take care of the design: this will make it more attractive and encourage reading. Take care of the type of font you use and its size, to make it legible. Highlight the important points using bold and clearly differentiate sections, so the recruiter can easily find the information they are looking for.
As a marketer, some creativity is expected of you, so a resume with a touch of color is very appropriate for you.
Marketing Resume Example
- Direction C / Rosa de los Vientos, 18
- 11330 Jimena de la Frontera
- E-mail email@example.com
- Telephone 634 878 430
- LinkedIn linkedin.com/albertogallardomaadrigal
Marketing Director with more than 5 years of experience developing content strategies for Spain and Latin America, planning SEM campaigns for Google and social networks, with an average conversion rate of 1.8%. My goal within Cumbres Travel is to take another step in my career, developing the online communication strategy of the product line for English-speaking countries
Responsible for marketing
May 2017 – February 2020
- Management of digital communication.
- Planning content creation for 5 copywriters.
- Creation of campaigns in Google ads with a budget of up to € 1000.
- Weekly meetings to plan sprints and at the same time instruct the team.
- Key achievements
- Increase in organic traffic by 25% during the last year
- Positioning of 100 Keywords among the first 3 results of the SERP.
UP2YOU CREATIVOS, Lleida
January 2015 – April 2017
- Social media management for 30 different brands.
- Keyword-based content writing.
- Translation of landing pages in Spanish, English and French.
- Google analytics analysis for 20 websites.
- Key achievement
- Increase of 10,000 followers in social media in an organic way for 3 different brands after one year of management.
Degree in Marketing and Market Research
University of Valencia
September 2011 – June 2015
Higher degree in marketing and advertising
IES Orriols, Valencia
September 2009 – June 2011
- Search Engine Optimization (SEO).
- Search Engine Marketing (SEM).
- Cost per Click (CPC).
- Conversion Rate Optimization (CRO).
Master in Professional SEO-SEM – KSCHOOL (2019)
Course on Strategy and Digital Content Creation (2018)